From marketing's wish list to a brand website that works.

The marketing team had far more in mind than a visitor can take in on one website. The challenge was turning all those ideas into a site that works: clear for someone discovering the brand and true to its premium artisanal positioning.

• ◆Working sessions with the marketing team to prioritize what the site had to do and what stayed out.
• ◆Content architecture and UX designed for people discovering the brand.
• ◆UI design built on BEAA's identity.
• ◆Full site development, with link previews ready for social sharing.

The site is live and presents the brand, its blends and its field-to-bottle control in a focused experience, instead of trying to say everything at once.